You have your amazing VA business, A million ideas, and the know-how to wow your ideal client with quality support. But how do you find YOUR ideal clients & give quality service to them for their social media and lead generation? Learn the skills of the masters of social media strategy so that you can fill your diary with amazing clients & social media strategies to your product suite. Learn to Earn and add to your credentials
You are a heart centred business woman using social media as one of the pillars
of your VA business model.
You understand that you need an audience and not just any old audience to create a thriving group of clients waiting to work with you.
You want to help your clients to have that too.
You are unsure of the different strategies used between Business pages, funnel groups, course groups and membership groups and want to learn how to utilise them to your business.
You use social media but know there is much more to it than posting and praying.
You are looking to add more income to your business.
You want to stand out from the crowd and be the REAL you, attracting good quality REAL people and working around a schedule that suits your REAL LIFE.
You want to be able to charge a higher rate!
You want to save time (and therefore money) by being confident in how to do it.
You want to add to your credentials.
LET GO OF THE NEED TO SELL BY THE HOUR AND BUILD A BUSINESS WHICH GIVES YOU TRUE FREEDOM
IMAGINE HOW EASY IT IS TO GROW A QUALITY ENGAGED AUDIENCE USING PROFESSIONAL EASY TO IMPLEMENT
STRATEGIES, HELPING TO GROW TO WAITLISTS OF EAGER FUTURE CLIENTS
ITS NOT AS HARD AS YOU THINK!
OUR SIGNATURE PROGRAM
Audience Attraction CSMM™
UNDERSTAND – STRATEGY – ATTRACT – ENGAGE – NURTURE – SELL™
AND I’M HERE TO SHOW YOU HOW!!
Our methodology includes TECH KNOWHOW – THEORY OF AESTHETIC CONTENT CREATION – DIGITAL MARKETING THEORY – BRAND AWARENESS AND EFFECTIVE COMMUNICATION.
Not just a tip and a hack here and there of how to get you seen by general crowds but the strategy social media professionals use to attract and multiply your crowd of ideal clients.
- HOW TO FIND THEM
- ATTRACT THEM
- QUALIFY THEM
- NURTURE THEM
- SELL TO THEM
Using our unique methods of
- TECH UNDERSTANDING
- SOCIAL MEDIA STRATEGY THEORY
- SOCIAL MEDIA STRATEGY PRACTICE
- PSYCHOLOGICAL SELLING TECHNIQUE
- GRAPHIC DESIGN & THEORY OF AESTHETICS
- BRAND NARRATIVE
- EFFECTIVE COMMUNICATION
- COMMUNITY MANAGEMENT
Specific to your industry
HOW TO ONBOARD THEM
CONTRACTS
PRICING & PACKAGES
BOUNDARIES
MARKET RESEARCH
GROWING YOUR TEAM
HANDLING CUSTOMERS
COMMUNITY MANAGEMENT PACKAGES
ADDITIONAL INCOME STREAMS
Ensuring you can sell with ease & integrity to an already interested and primed audience of people who cannot wait to see what your next availability will be. Trusted methods of regrowth and group nurture that you can use time and time again to help the people you are trying to reach and sell out your offerings.
AND THATS NOT ALL….
This year Audience Attraction includes a professional certification within the course.*
Teaching you how to master your own bespoke organic social media campaigns, how to make the most of Facebook pages, Business pages, Stories, Instagram, Stories, IGTV, REELS, Guides. What to post, how when and why!
Including
- UNDERSTANDING INSIGHTS
- KEEPING ON TOP OF NEW FEATURES
- CONFIDENCE TO CHANGE AND EVOLVE BOTH LONG TERM AND LAUNCH STRATEGY.
*Coursework assessment pass required to receive professional certification & invitation to renew, community access and recommendation directory.
I know it can be so difficult to start your own VA business, get your thoughts together and build from the bottom up , everything from a branding structure to systems and processes, pricing , offerings and leads. Amongst all of this you just want to put something out there and start selling it – make some money and get going.
Figuring out customer journey can be tricky when you may not have figured out the systems you need to have in place to keep a steady flow of ideal clients heading in your direction or how to easily onboard the right clients to be booked up and happy.
When opened up my first business I had very little understanding of what audience attraction even meant – a fresh digital marketing qualification gave insights on how to boost sales, get visible and advertise but it was missing the day to day know how that can really only be lived to be learned.
Over the last six years i have built multiple groups, pages and Instagram accounts within my own businesses, and through my agency for other businesses, I have taught over 150 other social media managers to strategist level and have found the key elements that work for Virtual Assistants who are looking to add to their knowledge base and serve their clients with excellence.
IN 2020 AND 2021 FACEBOOK AND INSTAGRAM WERE UPDATED WITH MANY CHANGES THAT HAVE CHANGED THE WAY BUSINESSES CAN UTILISE SOCIAL MEDIA TO BOOST THEIR PERFORMANCE AND SALES. THIS YEAR AUDIENCE ATTRACTION INCLUDES THESE NEW OFFERINGS SUCH AS THE MULTIPLE TYPES OF GROUPS, MONETISATION SETTINGS, CREATIVE SUITE, BUSINESS SUITE, GUIDES INSTA, UNITS/GUIDES FB.
AUDIENCE ATTRACTION IS A ONE-STOP TRAINING FOR ALL YOUR SOCIAL MEDIA SETUP AND MANAGEMENT NEEDS FOR A LONG-LASTING CLIENT BASE THAT NEVER RUNS OUT.
As female entrepreneurs and business owners we find it super hard to invest in ourselves and our learning and it can be very difficult to know which areas require the immediate attention , but if we test things out and cha cha our way around key areas like the right customers for us and how we can learn how to support them better we can loose valuable time. You have the skills to be working on this whilst you learn , losing no time in doing so – lets focus on whats important and do an Argentinian tango our way- direct to GO , COLLECTING ALL THE MONEY!
No matter what role I have held throughout the years I always had one piece of feedback that stood out. ‘Dawn lifts , motivates and inspires’
It has been my pleasure throughout the years to offer up the whys and hows to those around me because I believe together we lift each other up. My pretties are fully supported in all areas of their business lives and I adore seeing the results that occur when we all stand together.
Thats why I am offering this as a group programme – it’s fitting right!?!
Building a community is not the same as being an admin of a group although the admin of the group should hold the responsibility of the former there are thousands of un utilised , badly managed and unsuccessful group concepts out there. Social media community management is a growing area that we all can utilise for our own businesses whilst serving our clients.
Virtual Assistants who support launches, coaches and online service providers have additional opportunities to generate extra income streams from our support
For you to represent your offering you need to get YOUR PEOPLE to KNOW, LIKE AND TRUST you – how better than to offer them a dedicated space within which to do that. Social Media makes new services easy – give you an amazing format from which to extract exceptional quality market research and more than that , you may fine that the connections you make within that space become more than you bog standard business relationship.
Professional training , QUITE RIGHTLY TOO, as the expert and the authority. you do not have to go searching for those things , you just are. Selling becomes so much easier when you know you can throw that pitch in the bin and just talk to a warm audience that gets you. No fakery required – just YOU AS YOU NATURALLY ARE.
Social Strategists make triple the £25 per hour virtual assistants hourly rate.
You’ll have the skills and tech know how how to execute all you need to make audience/lead generation and attraction part of your routine. Fitting into your schedule with ease and much less time investment. This group training is designed to set you up for the years to come, allowing you the methods often only used by qualified social media professionals.
At the end of the training you will be a CERTIFIED AUDIENCE ATTRACTION SOCIAL MEDIA MANAGER
You will know what to do, who is right for you. Who is right for your clients and how to manage advertising new business effectively and with joy!
RIGHT NOW there are 5 million+ small businesses in the UK . They all NEED team to help them. They will be searching on Google and Facebook and Instagram for YOU and your SKILLS and YOUR delivery. It’s time to make it very easy for YOUR PEOPLE to find YOU.
RIGHT NOW there are people out there with marketing budgets who would overlook hiring a VA because they haven’t found YOU YET…
As online business women it’s super easy to pass by the natural ways in which we would normally create connections – its time to take charge and make friends out there in the digital world. It’s your party – let’s get the guest list you deserve, one you can be proud of, one you can make an income through whilst fulfilling YOUR PASSION.
Helping you to secure contracts that allow you stability in your business model that frame how you want to work so it suits you!
Welcome meeting and course overview.
Lets look at all the social media platforms and get to know their position.
What it says on the tin, not just ideal client work but real professional level market research and implementation
We are going to look at and explore the theory of closed content marketing and open content marketing and what that means for your business. Covering Groups, pages, profiles , stories and more.
Lets take a look at the back of house, how it can support and serve you and all those cool features you don’t know exist yet.
What is it? How to harness it’s power, what works…all covered.
Where to get it, how to make it, how to use it…all covered
We explore the areas of your business in terms of good quality contracts that have your best interests covered- GDPR your responsibilities and how to have them covered easily.
Learn how we build strategies that serve our clients and how to build one for yourself.
Learn about how you can support your clients with this new social media service adding in a new income stream to your business.
How to automate your practices and accelerate your working time on social so you can earn more whilst working less.
This week will be used to submit your course work submissions
This week will be used to evaluate your course work submissions
We get to celebrate you becoming a certified social media manager
We’re going to get clear on :
- Niche , industry & ideal client – where to find them on social media and the web
Digital marketing theory
Community Management and nurture
Sales and connection copy
Social media features (facebook/instagram & linkedin) how to utilise for business
GDPR, responsibilities and restrictions
Content creation that performs
Boundaries and rules that serve your goals
Customer journey, onboarding & handover.
Residual income and contracts
Fitting in the ‘work’ to your schedule
Making it fun and time effective
Pricing, packages
Expanding your team
Graphic design support and Canva
UNDERSTANDING INSIGHTS
USE THE AMAZING FREE DATA AT YOUR DISPOSAL TO YOUR ADVANTAGE. TAKE A TOUR AROUND YOUR FACEBOOK AND INSTAGRAM INSIGHTS AND LEARN HOW TO USE THIS INFORMATION TO HELP YOU.
DISCOVER KEY MESSAGING
DELVE DEEP INTO YOUR IDEAL CLIENT TO DISCOVER YOUR CONSISTANT MESSAGING AND HARNESS THE POWER TO DELIVER THIS IN NEW AND EXCITING WAYS.
HOW TO SELL ON SOCIAL WITHOUT BEING SPAMMY
TAKE A TOUR AROUND DIGITAL SALES THROUGH THE MEDIUM OF CONTENT AND CONSISTENT MESSAGING AND HOW YOU CAN USE THIS TO CONVERT YOUR AUDIENCE INTO CUSTOMERS & CLIENTS BOTH FOR YOURSELF AND YOUR CLIENTS.
BUILDING QUALITY CONTENT
BUIDING CONTENT FROM NOTHING CAN BE VERY DIFFICULT - DISCOVER HOW TO BUILD QUALITY CONTENT THAT YOUR AUDIENCE WILL LOVE AND YOUR CLIENTS WILL APPRECIATE.
NURTURING COMMUNITY
LEARN TO NURTURING AND GROWING ONLINE COMMUNITIES IN A DIGITAL SPACE
EASY TO UNDERSTAND PROCESSES
LEARN THE STEPS TO PLAN AUTHENTIC MARKETING CAMPAIGNS THROUGHOUT YOUR PAGES. EASY TO UNDERSTAND AND IMPLEMENT STRATEGIES THAT ARE EFFECTIVE.
And the best part? This programme has duel purpose for Virtual Assistants! Apply your learning for you & use those skilss to earn more through your business !!!
NO MORE
POST AND PRAY
NO PURPOSE SCROLLING
FEAR OF WHAT PEOPLE THINK
HOLDING YOURSELF BACK
COMFORT ZONE STALLING
FEAR OF GETTING IT WRONG
BEING UNDER PAID
CONFUSED WHEN THINGS DON’T WORK
LOSING HOURS
CLIENT CHURN
YOU CANNOT HELP THE PEOPLE WHO NEED YOU, IF THEY CANNOT FIND YOU & YOU CAN NOT MOVE AWAY FROM PAY PER HOUR WORK WITHOUT THE CREDENTIALS TO CREATE PACKAGES!
DAWNI BETH BAXTER
Get onboard this amazing 12 week programme leading you through the steps for turning your social media packages from admin support level to certified strategist level. Become a certified social media manager.
- LIFETIME ACCESS TO AUDIENCE ATTRACTION CSMM SUITE 2021 - Group support, all materials and full access to me in a additional membership model group for questions, suggestions and Q&A.
- Content templates and graphics library bonus WITH 500+ graphics to use
-
Certification credential to support your onboarding and social proof
- 3 additional Audience Attraction bonus trainings worth £700
500 Professionally designed ready to use social media graphics to help you on your way towards a full content bank you can be proud of!
Linkedin for audience attraction – How to utilise strategy for yourself and for your clients.
Pinterest for audience attraction – How to use Pinterest to be searchable and visible for you and your clients
An overview of how to support yourself and your clients to overcome the fear of visibility + bonus hypnosis recording.
VALUE £5447 (est 2021 review)
Investment only
£3000
UPGRADE TO VIP AND GET ALL THE AMAZING COURSE BENEFITS & BONUSES ABOVE PLUS 2 X EXTRA BONUSES WORTH OVER £1000
UPGRADE TO VIP & GET EVERYTHING YOU NEED TO START EARNING MORE
Get it all and upgrade to the HYBRID VIP that combines Audience Attraction certified social media manager training and a whole host of bonuses to get you started as quickly as possible.
ALSO ACCESS TO group support AUDIENCE ATTRACTION CSMM SUITE,ALL BONUSES DETAILED BELOW : lifetime access to all materials and full access to my business brain during the program for questions, suggestions and Q&A. Group, page and Instagram Content templates and graphics library bonus WITH 500+ social media graphics to use.
Library bonus 100+ Editable Canva graphics to use for you or your clients *Fair use commercial license included.
Contract templates to secure quality residual income
Email swipe files to support you in handling customer service requirements
Boundary guide – the do’s don’ts the professionals use.
- LIFETIME ACCESS TO AUDIENCE ATTRACTION CSMM SUITE - Group support, all materials and full access to me in a additional membership model group for questions, suggestions and Q&A.
- Content templates and graphics library bonus WITH 500+ graphics to use
-
Certification credential to support your onboarding and social proof
- 3 additional bonus trainings worth £700!!
- Invitation to become a Beyond the dawn recommended digital service provider
- Contract templates & Cash back to purchase professional template
- Email swipe files
- Boundary guide
VIP VALUE £7000
Investment only £3500
We are going to be looking at :
what works when building a group full to the brim with warm leads. – Proven skills to grow your group with the right leads faster and easier.
Your Ideal clients online hangouts – where to find them and what to do when you do.
How the features of groups can benefit your business plan and offerings – looking at the behind the scenes of the Facebook group platform – how to use it and what is available to you
Group nurture and engagement practices that convert – known and loved skills and practices that allow you to get the best from the audience you have cultivated.
Groups guidelines and GDPR – how to avoid miss haps while running your group.
Setting up house – making sure you know how to do everything you want to do in the group
Planning it in – how to make it fold in to your natural social media practice and keep it running efficiently.
Boundaries and Rules – looking at what areas you need to be protecting your group from and how to enforce them.
Supporting other funnels – in your business plan, how this plays into your email lists and future funnel builds in the future
Exclusive Group support in the Audience Attraction Suite– a safe space for programme members to seek support , guidance on training and obtain workbooks and trainings.
Designated exclusive online hub via this website to gain 24/7 lifetime access to all programme materials.
social media tech know how exploring how to use the platform.
Social media theory & Attraction selling– exploring the ways in which you can cultivate attractive marketing using the tech and algorithm to your advantage
Get onboard this amazing 12 week programme leading you through the steps for turning your social media packages from admin support level to certified strategist level. Become a certified social media manager.
- LIFETIME ACCESS TO AUDIENCE ATTRACTION CSMM SUITE 2021 - Group support, all materials and full access to me in a additional membership model group for questions, suggestions and Q&A.
- Content templates and graphics library bonus WITH 500+ graphics to use
-
Certification credential to support your onboarding and social proof
- Invitation to become a Beyond the dawn lts recommended digital service provider
AUDIENCE ATTRACTION
VALUE £5447
£
3000
ONE OFF INVESTMENT
-
GREAT VALUE
-
ONE OFF INVESTMENT
-
LIFETIME ACCESS
IM TAKING ACTION
and stepping into the light
GREAT VALUE
AUDIENCE ATTRACTION PRICE PLAN
VALUE £5447
£
750
Monthly for 4 months payment plan
-
GREAT VALUE
-
PAYMENT PLAN FOR EASE
-
LIFETIME ACCESS
TIME TO SHINE
So they can see me
PAYMENT PLAN
UPGRADE TO VIP!!!
Get it all and upgrade to the HYBRID VIP that combines Audience Attraction certified social media manager training and a whole host of bonuses to get you started as quickly as possible.
ALSO ACCESS TO group support AUDIENCE ATTRACTION CSMM SUITE,ALL BONUSES DETAILED BELOW : lifetime access to all materials and full access to my business brain during the program for questions, suggestions and Q&A. Group, page and Instagram Content templates and graphics library bonus WITH 500+ social media graphics to use.
Library bonus 100+ Editable Canva graphics to use for you or your clients *Fair use commercial license included.
Contract templates to secure quality residual income
Email swipe files to support you in handling customer service requirements
Boundary guide – the do’s don’ts the professionals use.
- LIFETIME ACCESS TO AUDIENCE ATTRACTION CSMM SUITE 2021 - Group support, all materials and full access to me in a additional membership model group for questions, suggestions and Q&A.
- Content templates and graphics library bonus WITH 500+ graphics to use
-
Certification credential to support your onboarding and social proof
- Invitation to become a Beyond the dawn lts recommended digital service provider
- Contract templates
- Email swipe files
- Boundary guide
AUDIENCE ATTRACTION VIP PRICE PLAN
VALUE £7000
£
875
Monthly for 4 months payment plan *POPULAR OPTION
-
BEST VALUE OPTION
-
ONE OFF INVESTMENT
-
LIFETIMES ACCESS + EXTRA BONUSES & FEATURES
IM STEPPING INTO MY POWER
It's my time
BEST VALUE
AUDIENCE ATTRACTION VIP
VALUE £7000
£
3500
One off investment *MOST POPULAR OPTION
-
BEST VALUE OPTION
-
ONE OFF INVESTMENT
-
LIFETIME ACCESS + EXTRA BONUSES & FEATURES
READY TO INVEST IN MY FUTURE SUCCESS
This is text element
MOST Popular
the magic of growing and then selling through your quality content
YOU CAN – WE CAN – WE WILL – WE DO
Believe it or not many of the thriving entrepreneurs you follow had to get past this stage in the journey to get to where they are now. There are proven techniques that can help you enhance the experience of your clients and allow your audience to grow naturally and in complete alignment with you and your core motivations.
Using our own proven methods over years of professional training, experience and testing we have created methodologies that can help you to determine the roadmap of your customers journey from “Who is she?” to “How can I work with you?”.
The journey for you and your future clients will be bespoke to you but you can apply the science, the tech and the theory to your business plan to get you there faster, more efficiently and without the need to be chained to your phone or computer.
Right now your people are waiting for you and it is your responsibility to be found. Even if the inner critic wants you to believe you can’t do it. I promise you, you can!
We have supported hundreds of entrepreneurs and social media managers to feel comfortable and supported, armed with industry knowledge to make their business dreams a reality. Often the missing piece of the puzzle before pretties go off and discover the opportunities of their dreams.
A bit about your coach…………..
Not your garden variety Social Media Strategist Dawn or El Dawnio as #pretties like to call her has been behind some of the most successful social media campaigns within every industry. Siting over $7 million in clients sales in the last 12 months Dawn is behind the scenes for some of the world’s biggest digital launches and strategies. Dawn is a digital marketing agency owner and “coachsultant” dedicated to supporting female entrepreneurs to pursue their dreams and have complete autonomy over their lives!
A heart-centred businesswoman Dawn aims to bring high-level digital marketing skills and psychological selling techniques to the people who need it the most and are at the beginning of their audience journey.
Combining years of professional training and on the job expertise Dawn has devised a signature method that has provided course members with consistent positive results and growth. No beige awareness days or one size fits all swipe files, Dawn is determined to support you in creating a bespoke plan that will suit your needs whilst fully applying methods that will breed results.
Dawns previous positions in the Head Offices of some of the most prestigious luxury retail brands have given foundations to her continued attainment of knowledge.
“What I do have are a very particular set of skills; skills I have acquired over a very long career” – Liam Neeson (what a film!!)
Dawn supports an agency team of 20 + staff covering social media management and campaigns across the globe as well as housing a fully developed branding and graphic design house specifically aimed at supporting women in business.
Dawn is married to her childhood sweetheart and has two children, Bailey and Jack. One of the motivations for breaking free of corporate was being able to choose how and when to work to be available for her life first and work second, instead of the other way round.
In 2020 Dawn was involved in challenge groups, community management and social launch support that generated her clients in excess of $2.7million in sales, with one of the most respected coaches in the industry boasting $2million in just one launch.
Dawn demonstrated first hand the opportunities available for autonomous business women globally by taking her business with her whilst she travelled, without it restricting the options available to her. During the second UK lockdown Dawn and her family lived and worked remotely from the Canary Islands. Dawn enjoys demonstrating that you can have a professional standard digital marketing strategy and not be a slave to your phone or computer.
One very important thing to know about Dawn is that her eyelashes are her super power and if you find her without them then raise the alarm as she is trying to signal to you that something is very very wrong!!
Dawn is a well loved and respected pillar of the coaching and social media community with a quality micro-sized audience that has allowed her to scale to a 6figure + business model, whilst also supporting her clients to achieve the same or more! A creative mind, she demonstrates early adoption of new trends and social skills which she can then provide to her clients giving them the edge on the competition.
She is never happier then when her clients are experiencing wins, personal breakthroughs and successes no matter what success looks like for the individual.
"when I first started doing my own business, I thought I knew social media, but I absolutely didn't , not when it came to business. The course I did with Dawni was invaluable, couldn't recommend it enough! I would do it over and over again if I didn't now have the knowledge."
Zoe Louise
Entrepreneur
'Dawn is absolutely amazing at what she does. She is an unbelievable source of knowledge and is always there when you need her help with anything'
"Dawn Baxter - it all happened because of your, you gave me the tools ...last year and I am so glad I did because I'd never be in the position I am now without your advice , support and help and I can never thank you enough "
Dawn is one of the most amazing professionals I have had the privilege of working with. With her support and guidance, you can take your business anywhere. She is a fountain of knowledge and is always there to support you and the growth of your business.
As a direct result of the training and support suppled by dawni I have now established myself in the business world and am starting to earn an income. I can't wait to see what she teaches me in the coming years. If you want to expand your knowledge in social business then Dawn is a one stop shop for everything. All of which is based on experience , qualifications and walking the walk
As a new business owner I was exceptionally daunted about how to promote things using social media, everyone out there was creating so much content and I had no clue where to start. Then Dawn Launched a course...it's been amazing!! I have learnt so much in these 6 weeks and as she promised dawn had me planning, creating and scheduling my December content by the end of it. I now have January planned and ready to create and I can't thank Dawn enough for her support and knowledge. it's made a big difference to me and how I will run my business moving forward
Thank you so much for all your support! this little course is amazing by the way....its helping me in ways you cannot imagine.
Terms forenote : The first twelve months of certification and support following the course are included within the price of the course. The annual certification fee is a small additional cost and all of those who have become certified will have the opportunity to retrain new methods and trends and purchase an annual licence allowing them to hold themselves out as a certified Audience Attraction® Manager or CSMM. There is no obligation to retrain nor hold a continuing license.