Well , who the bloody hell am I anyway!

I’m Dawn, my pals call me dawni and I am fine with that – I love terms of endearment, I am mainly pink and fuzzy , a bit empathy and energy sensitive, totally bonkers and completely British & Northern.

I find labels a bit weird if I’m honest because these are things I have done or I do …not really who I am , but here goes – I have a hefty amount of corporate sales and retail experience spanning over 15 years ( I know, i know… I don’t look old enough – you’re too kind!) more notably of which was in a large well loved luxury retail giant where I experienced a lot learned a barrage of amazing skills. Undertook and put myself up for training from everything from merchandising, supply, marketing , internal branding , product listing, sales practice and….I could go on, but I won’t. When asked what my highlights were I used to say that winning “Top Performer” for making over 40k additional sales above my 200k+ sales target was one of them. I smashed that in 2020 by being part of a tiny team who generated a mighty $2million in sales in under a week. So now I need a new challenge! How much do you want to earn?

After years of the corporate rat race , which isn’t really a race at all I had had enough of long hours, pretty poor pay despite my sales performance and losing hours away from my then child (there was only one then). I decided to get myself trained up to expert level in two areas I had worked in and loved. That side hustle turned into a bona fide business within the first 6 months, which lead into other opportunities – which lead into me building my social media agency that now covers accounts for SME’s across the globe. 

I have found myself happy , fulfilled but still taking massive chunks of time away from family to get work done.Beyond the dawn social coaching was born. Alongside the Agency I support female entrepreneurs to scale their businesses to the heights of their dreams with direct coaching, group coaching, courses and programmes.  I am getting better at putting work down and spending more quality time with my little miracles this year opting to spend Lockdown 2.0 in Spain to have the ultimate family experience in the sun, Luckily I can work from anywhere in the world! 

Because of where I started and what I wanted to be available for me ,when my business journey began, that wasn’t, i created a quality sisterhood I could trust. Somewhere that isn’t particularly filled with potential clients (Like a lot of memberships are) but is actually the secret green room where you can get quality support on the things you need to do in the back of house and internally to get you where you want to be.

It is a community of elite wonderful business women who know they have something special, could be more with the right support and have the life they dream about.  It already contains a ridiculously supportive network of women at each stage of her journey in many sectors and industries. 

now , what else do you need to know?…

hmm well I am qualified in digital marketing and graphic design, both of which I re train in regularly as they change so fast I have to keep on my game , I adore film, anything that lets me be creative and I love by the sea  … If you ever see me without eyelashes call the feds , this is a defcon 5 level SOS that must be taken seriously …I will be sending you a signal that I’ve been dawninapped.

I have three cats , (two of which are just named cat in different languages) and I am a nervous flyer – my husband is always in charge of the kids when we travel because I am often …a little tipsy. You may not have needed all that detail but there you go – in case you don’t believe I’m a good’un – cause the online world is very difficult to be sure , then check out what my pretties have to say about me. I haven’t paid them… 

PROMISE XX