A bit about your coach…………..

Not your garden variety Digital business mentor and senior social sales strategist Dawn Baxter has been behind some of the most successful social media campaigns you know and love within every industry. Siting over $17 million in clients sales Dawn is behind the scenes for some of the world’s biggest digital launches and strategies. Dawn is a digital marketing agency owner and mentor dedicated to supporting female entrepreneurs to pursue their dreams and have complete autonomy over their lives!

A heart-centred businesswoman Dawn aims to bring high-level digital marketing skills and psychological selling techniques to the people who need it the most and are at the beginning of their audience journey. 

Combining years of professional training and on the job expertise Dawn has devised many a signature method that has provided course members with consistent positive results and growth. No beige awareness days or one size fits all swipe files, Dawn is determined to support you in creating a bespoke plan that will suit your needs whilst fully applying methods that will breed results.

Dawns previous positions in the Head Offices of some of the most prestigious luxury retail brands have given foundations to her continued attainment of knowledge. 

“What I do have are a very particular set of skills; skills I have acquired over a very long career” – Liam Neeson (what a film!!)

Dawn supports an agency team of 30 + staff covering social media management and campaigns, design, business and systems, copywriting and multi media pursuits  across the globe as well as housing a fully developed branding and graphic design house specifically aimed at supporting women in business.

Dawn’s first fully individual business turned a home made home decor from the kitchen table pursuit into a multi 6 figure business selling home decor prints, slogan and culture fashion as well as helping brands to establish themselves via merchandise and tangible promotional products.

During this time Dawn helped to develop other brands in their standing by building a brand ambassadorship program for consumers and businesses to pair and support each other. Product listing and creation being a keen key strength of Dawns that she has happily been able to train her team in also.

Dawn is married to her childhood sweetheart and has two children, Bailey and Jack. One of the motivations for breaking free of corporate was being able to choose how and when to work to be available for her life first and work second, instead of the other way round.

In 2020 Dawn was involved in challenge groups, community management and social launch support that generated her clients in excess of $2.7million in sales, with one of the most respected coaches in the industry boasting $2million in just one launch. The year after the same launch created sales of over $3 million in just four days.

Ethical selling being the only way! Is her motto and she will never ask you to sell your soul to sell your stuff!

Dawn demonstrated first hand the opportunities available for autonomous business women globally by taking her business with her whilst she travelled, without it restricting the options available to her. During the second UK lockdown Dawn and her family lived and worked remotely from the Canary Islands. Dawn enjoys demonstrating that you can have a professional standard digital marketing strategy and not be a slave to your phone or computer. 

One very important thing to know about Dawn is that her eyelashes are her super power and if you find her without them then raise the alarm as she is trying to signal to you that something is very very wrong!!

Dawn is a well loved and respected pillar of the coaching and social media community with a quality micro-sized audience that has allowed her to scale to a multi 6figure + business model, opening the first female led content studio in the UK whilst also supporting her clients to achieve the same or more! A creative mind, she demonstrates early adoption of new trends and social skills which she can then provide to her clients giving them the edge on the competition.

She is never happier than when her clients are experiencing wins, personal breakthroughs and successes no matter what success looks like for the individual.